Classic Media, an Entertainment Rights Group Company, has inked a deal with Bullwinkle Studios to create a new line of apparel and accessories featuring Santa Claus is Coming to Town, Underdog and Rocky & Bullwinkle for Steve and Barry’s stores across the US.
Initial product rollout will include men’s and juniors graphic t-shirts and will hit the shelves this spring.
The line will continue to expand to other Steve & Barry’s stores with potential to expand into other product categories, including sweatshirts, hats, sleepwear, ties and wallets for men, women, children and infants.
Newsletter
