Kidz Entertainment/EEMC has acquired the licensing rights to the world-famous LEGO Group in the Nordic region and throughout Eastern Europe.
The deal also makes Kidz the first agent tapped by LEGO Group for these territories, as the toyco traditionally handles licensing in-house.
Kidz is developing a strategic licensing program that will include higher-end product categories such as eyewear and ceramics. There is no timetable yet for the new goods to be introduced into retail.
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