Kidz Bop inks two electronic partners

New York City-based Kidz Bop has partnered with two kids consumer electronic brands, Digital Blue and Zizzle that will both launch new Kidz Bop products at Toy Fair next month.

January 30, 2008

New York City-based Kidz Bop has partnered with two kids consumer electronic brands, Digital Blue and Zizzle that will both launch new Kidz Bop products at Toy Fair next month.

Digital Blue, the Atlanta-based electronics and software firm that develops electronics for children of all ages, is coming out with a new audio format for Kidz Bop tunes that goes beyond traditional CDs and music downloads. In spring 2008, Digital Blue will debut Kidz Bop digital musical cards preloaded with full-length CDs, including Kidz Bop 12 and More Kidz Bop Gold.

Additionally, Zizzle is launching a full line of Kidz Bop-themed toys and electronics, including dance mats, microphones and karaoke items. The goods are slated for a spring 2009 launch at US retail.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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