Kidtoon Films, the creator of G-rated in-theater movie programs for kids and families, has inked a partnership deal with nationwide kid fitness chain My Gym Enterprises.
The pair has embarked on an all-encompassing cross-promotional effort, with each party promoting the other throughout their respective stores and theaters. My Gym will provide its customers with handouts, including Kidtoon-branded toys and in-theater discounts coupons in exchange for getting its exercise interstitials on the big screen.
Both companies will have a coordinated web presence, featuring each other’s family-oriented offerings in regular email blasts to My Gym and Kidtoons members.
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