Turner Entertainment Networks Asia has appointed Dulce Lim Chen as VP of Asia Pacific for Cartoon Network Enterprises.
Beginning February 2008, Lim Chen assumes responsibility for driving Cartoon Network’s various licensing businesses, including merchandise, publishing, home video products and interactive games in 14 countries across the region.
In her new position, Lim Chen will work closely with TENA’s network teams on regional strategy development and licensing initiatives that will help drive revenues and brand presence. Her responsibilities also include implementing integrated network initiatives; third-party representation of brands and properties; and liaising with CNE’s divisions across the globe.
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