New York City-based Animations, a division of Accessory Network Group, has been tapped to create a full collection of bags and accessories to celebrate the 50th anniversary of tiny blue toon icons The Smurfs.
Rep Paramount Licensing and property owner Lafig Belgium have given Animations the go ahead to create fashion bags, backpacks, luggage, small leather goods, back to school and social stationery goods for kids, teens and adults. The company will target mid-tier and specialty retailers in the US, for the program slated to launch in fall 2008.
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