The New Year brings with it a couple of changes for UK rights management firm Entara. Along with adopting the Parthenon Entertainment Group name, chief exec Carl Hall has appointed brand and licensing consultant Caroline Mickler to help ID new licensing opportunities for the company.

Mickler has varied experience in the field, and has represented everything from pop super group The Beatles to Novel Entertainment’s core kids property Horrid Henry. Prior to hanging her own shingle, Mickler was joint MD of Copyright Promotions International, where she was responsible for launching Mr. Men/Little Miss and Phantom of the Opera in Japan.

The now-integrated licensing arm of PEG, meanwhile, will continue to look after Entara’s entire portfolio, including Magic Roundabout, Domo, Puppy in My Pocket, Habbo, Jakers! and Those Scurvy Rascals properties.