In an effort to curtail the number of times parents have to answer the question, ‘Are we there yet?’ Nickelodeon and Park Ridge, New Jersey-based Hertz Corporation are teaming up to launch Nick on the Go, a fully portable, pre-loaded, touch-screen media player designed for rental cars.

Starting today, the media players can be reserved on Hertz.com or by calling 1-800-654-3131. Nick on the Go will be available at Hertz airport locations across the US.

The system comes preloaded with more than 40 hours programming from Nick and Nick Jr., including eps of SpongeBob SquarePants, Boy Genius, Dora the Explorer and The Wonder Pets!, among others. Nick intends to regularly refresh content for the machines that rent for US$16.95 per day and US$84.75 per week.

Following the initial launch, the device will roll out to 25 additional Hertz markets by early 2008.