Fifi plants roots in US with HIT/PBS Sprout deal

HIT Entertainment is back in business with Bob the Builder creator Keith Chapman. The company's US division is bringing UK preschool hit Fifi and the Flowertots to PBS Kids Sprout in January and is also planning to launch a Stateside merch program.

December 3, 2007

HIT Entertainment is back in business with Bob the Builder creator Keith Chapman. The company’s US division is bringing UK preschool hit Fifi and the Flowertots to PBS Kids Sprout in January and is also planning to launch a Stateside merch program.

The Chapman Entertainment-produced series now has a home on the preschool destination’s 24/7 diginet, video on-demand service and broadband site. Fifi gets a prime spot on Sprout’s weekday-morning block The Sunny Side Up Show that airs from 9 a.m. to noon (EST), and will have an online presence at Sproutonline.com with show clips, games and printouts being made available.

Fifi and the Flowertots has now been sold to more than 160 territories worldwide since its UK broadcast launch in 2005.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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