L.A.-based Taffy Entertainment’s VOD/broadband channel Kabillion has launched a new kids and pet-friendly microsite in conjunction with Crazy Pet, a US-based interactive entertainment and educational licensing company.
In addition to participating on Kabillion’s VOD and online platforms, Crazy Pet is providing interstitial programming featuring live-action joke videos, animated shorts and tips for proper pet care and training at www.kabillion.com/crazypets.
Crazy Pet characters will also be incorporated into a number of online activities and games, such as a captioning contest, Crazy Pet of the Week photo and joke contests and IM icons.