Nicktoons Network GM Keith Dawkins will be doing double duty as he continues to helm the animation network and takes on the role of SVP of Nickelodeon programming partnerships.

Dawkins is now responsible for forging new creative partnerships and co-productions with non-traditional programming partners, while overseeing the international and domestic acquisitions of series, films, and short-form programming for both Nickelodeon and Nicktoons Network. Additionally, he’ll be hooking up with Nick International’s development team to hatch strategies for new content distribution channels.

Taking care of daily operations at Nicktoons is still part of Dawkins’ gig, but he’ll also be in charge of securing creative content deals, funding opportunities and partnerships with companies from within the toy, gaming, digital and movie studio industries.

In 2003, Dawkins was named the first-ever GM of Nicktoons .