Nick inks deal with Shutterfly for personalized products

Nickelodeon & Viacom Consumer Products and internet-based social expressions publisher Shutterfly have inked a licensing agreement to create and distribute a new line of personalized Shutterfly products.

November 8, 2007

Nickelodeon & Viacom Consumer Products and internet-based social expressions publisher Shutterfly have inked a licensing agreement to create and distribute a new line of personalized Shutterfly products.

The new photo books, adventure books, greeting cards and photo cards will feature SpongeBob SquarePants, Dora the Explorer and her cousin Diego, integrating personal photographs with the iconic Nick characters.

The books are available now, while the greeting and photo cards will roll out in early 2008.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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