CopCorp Licensing continues to score more partners for the (not so) Scary Monsters licensing program, landing SaraMax Apparel Group as the children’s sleepwear licensee for the property.
SaraMax is getting to work on manufacturing and marketing a line of girls and boys sleepwear in the United States, joining master toy licensee Fisher-Price.
Additionally, CopCorp has named P&L Global Network as the property’s agent in Latin America, including Mexico, Central America, the Caribbean and the Andean Region.
The UK-based property originally launched on greeting cards in 2002, and a series of (not so) Scary Monster mini, sticker and pop-up books soon followed leading to the launch of a full-scale merch program in the territory.
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