Fox to market new robot action figure for kids

Fox Sports and Twentieth Century Fox Licensing & Merchandising are putting the finishing touches on an all-new Fox Sports robot action figure, which will be introduced by way of an on-air 'Name the Robot' contest this month during the network's NFL coverage.

November 2, 2007

Fox Sports and Twentieth Century Fox Licensing & Merchandising are putting the finishing touches on an all-new Fox Sports robot action figure, which will be introduced by way of an on-air ‘Name the Robot’ contest this month during the network’s NFL coverage.
Through partner Action Heads, the popular football broadcast mascot has been transformed into a high-quality, 10-inch PVC poseable action figure. The new toy was designed to appeal to young boys and will be available online through Foxsports.com beginning November 15 and through select bricks-and-mortar retailers on December 1.
Contest participants must be 14 and up and can submit their names through the www.foxrobot.com website.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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