Target takes Fifi to Eastern Europe

Now firmly planted in the UK preschool market, Chapman Entertainment's Fifi and the Flowertots is moving into Eastern Europe thanks to key merch deals signed by UK licensing agent/distributor Target Entertainment.

October 29, 2007

Now firmly planted in the UK preschool market, Chapman Entertainment’s Fifi and the Flowertots is moving into Eastern Europe thanks to key merch deals signed by UK licensing agent/distributor Target Entertainment.

Licensing agency One2Play is now scouting the former Yugoslavian territories for Fifi food and beverage, textiles and toiletries licensees, in addition to distributing the licensed Corgi die cast toy line in the region.

Distribution outfits Modell and Hobby, meanwhile, have signed with French toy company Jemini and Corgi to get their Fifi ranges into retail in deals in Hungary and Romania. Whilst in Latvia and Estonia, Target has tapped Edutoys for an exclusive toy distribution deal.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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