Fall and harvesting go hand-in-hand, so the timing seems perfect for former SVP of brand and consumer insights at Nickelodeon and MTV Networks’ Kids and Family Division, Marsha E. Williams, to hang her own shingle.
The ex-Nick exec has opened up Harvest Research Group, and will draw from a broad range of methodologies to customize research to meet the business needs and objectives of clients from industries including media and entertainment, licensing, retail, consumer packaged goods, sports, travel and leisure.
Inaugural projects for the firm include a preschool media brands assessment for Nickelodeon, a name test for a new consumer offering and an international re-development and revitalization project for two global entertainment properties.
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