The Parent Company is born

Online retailer eToys Direct and BabyUniverse have completed their merger. eToys Direct common stock holders now own approximately two-thirds of the new company, with BabyUniverse shareholders owning approximately one-third.

October 15, 2007

Online retailer eToys Direct and BabyUniverse have completed their merger. eToys Direct common stock holders now own approximately two-thirds of the new company, with BabyUniverse shareholders owning approximately one-third.

Located in eToys hometown of Denver, Colorado the new entity is being rechristened The Parent Company and will trade under the Nasdaq ticker KIDS once the name change has been approved by shareholders.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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