Disney and KB Home build partnership

Disney Consumer Products chief Andy Mooney has long-vowed that the company's current sales only covered the tip of the iceberg and expansion possibilities for its IP were almost limitless. Well, DCP's most recent deal with one of the US's largest homebuilders KB Home Studios is taking the licensor into more uncharted territory. The pair has struck a deal through which the L.A.-based residential developer will offer Disney Home products to its new home buyers.
By
September 27, 2007

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu