CN and NBA join forces to promote recess

Cartoon Network is looking for a slam dunk in its new partnership with NBA Cares. The net and the professional sports org are attempting to enlist one million volunteer hours to help rescue recess in the US. The initiative comes on the heels of a report from the Robert Wood Johnson Foundation that found although recess is the single-best way to help kids stay more physically active, the occurrence of the school-time play break is declining in schools located in low-income areas.
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September 25, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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