MTVNI, Nick launching hi-def Pan-Euro platform in ’08

MTV Networks International, parent company of kids broadcast behemoth Nickelodeon, will launch the company's first-ever pan-European HD service in 2008. The service will carry the company's full channel lineup, including Nick, MTV and VH1.

September 20, 2007

MTV Networks International, parent company of kids broadcast behemoth Nickelodeon, will launch the company’s first-ever pan-European HD service in 2008. The service will carry the company’s full channel lineup, including Nick, MTV and VH1.

A kids’ programming block is slated for daily broadcast each morning and will showcase stalwarts like SpongeBob SquarePants, Avatar and live actioner Drake & Josh.

MTVNI’s Emerging Markets Group is overseeing the HD channel and will produce and broadcast 24/7 from its Warsaw hub. The name of the channel and further plans should be announced later this year.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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