New York-based 4Kids Entertainment and Mirage Licensing have appointed Merchantwise as the exclusive licensing agent in Australia for Teenage Mutant Ninja Turtles. The company is looking to partner with a host of Australian manufacturers to roll out additional TMNT merch in a variety of categories.
The 23-year-old property, originally launched in 1984, has enjoyed a resurgence in popularity since its 2003 relaunch and the release of a new TMNT CGI film this past spring.
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