PBS Kids Sprout has expanded its carriage agreement with Time Warner Cable to include digital cable transmission, bringing the 24-hour preschool channel’s penetration up to 34 million households in the US.
TWC, which has been carrying Sprout’s VOD service since 2005, joins a stable of cable distributors offering the channel including Comcast, DirecTV, Cox, RCN, Insight, AT&T and Verizon. TWC serves 13.4 million basic cable subscribers nationwide and is the second largest cable provider in the country.
Sprout offers 60 hours of VOD programming each month, including 10 hours of Spanish-language programming based around Angelina Ballerina, Barney & Friends and Bob the Builder.
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