New York-based HIT Entertainment US has entered into a strategic partnership with TTB Marketplace, a provider of custom e-commerce strategy and services owned and operated by Ty’s Toy Box. The deal is a tentpeg component of HIT’s strategy to expand the e-commerce presence of properties including Barney & Friends, Bob the Builder, Angelina Ballerina and Thomas & Friends.
As part of the partnership, TTB Marketplace will assume full operations and assist in the expansion of HIT’s current online store (www.hitshopusa.com) with more product categories and exclusive product. TTB will also work with HIT to develop and execute a fully-integrated e-commerce strategy.
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