• The Nielsen Company estimates that the total number of television households within the US will reach 112.8 million by January 1, 2008, an increase of 1.3% over last year. The metrics guru also found that the kids two to 11 audience grew by 0.6%.
• Radica USA , a subsidiary of Mattel, has forged a partnership with tween specialty retailer Limited Too to distribute an exclusive pink version of its new U.B. Funkeys computer game and collectible urban vinyl toys. Each U.B. Funkeys starter kit comes with a USB hub, two character figures and PC software that hooks up to the online Funkeys virtual world (US$19.99). Individual figures are available for US$4.99.
Newsletter
