4Kids The Dog lends helping paw

4Kids Entertainment International is taking a paws for pets. The London-based company has joined forces with leading veterinary charity PDSA in an arrangement that will see the charity for pets in need of vets benefit from sales of The Dog and The Cat merchandise.

August 23, 2007

4Kids Entertainment International is taking a paws for pets. The London-based company has joined forces with leading veterinary charity PDSA in an arrangement that will see the charity for pets in need of vets benefit from sales of The Dog and The Cat merchandise.

Moving forward, 4Kids will donate a portion of every sale stemming from the brands to charity that provides free veterinary services for sick and injured pets in the UK. PDSA operates 182 charity shops nationwide and is supported by 4,800 volunteers.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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