Montreal, Canada-based MEGA Brands’ net sales rose 19% to US$121.5 million in Q2, while revenues from the company’s toy division shot up an impressive 40% to US$57.9 million. Company president and CEO Marc Bertrand credits higher demand for preschool and boys toys, games & puzzles and toys based on Pirates of the Caribbean: At World’s End and Spider-Man 3 for the uptick.
Meanwhile, North American sales rose 10% to US$87.1 million with growth in all toy, stationery and activity product categories. International sales jumped 50% to US$34.3 million, primarily driven by construction toy performance at retail.
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