At its peak, clips of Aardman Animations’ Angry Kid were being downloaded on UK mobile devices 10,000 times per day and the prodco is looking to reach similar heights via a new deal with London-based Rhythm NewMedia. Aardman has licensed clips from library titles Creature Comforts, A Town Called Panic, Purple and Brown and Morph for use on the ad-supported mobile download service Rhythm operates for UK wireless carrier 3.
According to Aardman, in its first two months of operation, Rhythm NewMedia’s service has attracted 600,000 regular users.
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