UK-based apparel manufacturer Blues Clothing has tapped Novel Entertainment’s Horrid Henry for a new line of nightwear and underwear. Before the Novel-produced series started airing on CiTV last fall, the Horrid Henry book series by Francesca Simon racked up sales of more than 8.5 million copies at UK retail alone.
UK and Euro agent CPLG brokered the deal for rights holder Novel. A launch date for the new merch has yet to be set.
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