Nick UK takes Vauxhall for a ride

Euro auto manufacturer Vauxhall is putting its Mervia and Zafira models on the road with Nickelodeon UK to create Nick's Big Trip, a mass promo campaign designed to engage kids and adults in driving-related fun and games. Digital media is at the core of the effort created by ad agency Swordfish, which also includes a TV spot, live events and direct mail.
By
July 20, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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