Sea change for US food industry ad strategy

Taking a page from Kellogg's head-turning move made last month to stave off government-enforced regulations, 11 food-and-beverage heavyweights have pledged to adopt new nutrition and advertising standards under the auspices of The Better Business Bureau's Children's Food and Beverage Advertising Initiative. Along with the cereal giant, Cadbury Adams, The Coca Cola Company, General Mills, The Hershey Company, Kraft Food, McDonald's USA and PepsiCo are vowing to focus their advertising targeting children 12 and under on food products that meet healthy nutritional levels or to forgo advertising entirely.
By
July 19, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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