Industry org LIMA released the results of its annual Licensing Industry Survey at the opening of Licensing International today. And while royalty revenues aren’t growing at break-neck speed, they’re up across all major categories for the second year in a row. According to the ninth-annual study, manufacturers paid US$6.04 billion in royalties to US licensors in 2006, marking a slight increase from last year’s US$5.9 billion figure.
Most interesting for kids entertainment types is that entertainment/character licensing remains the largest licensing category, accounting for 44% of the total industry take, and royalty revenues were up 2% in 2006 to US$2.62 billion.
Other royalty revenue highlights found in the report conducted by the Yale School of Management and the Harvard Business School include:
• Trademarks/brands revenues increased by US$4 million (0.4%) toUS$1.09 billion
• Sports was up US$15 million (1.9% ) to US$825 million
• Fashion gained US$8 million (1%) to US$830 million
• Art increased by US$7 million (4%) to US$175 million
• Music was up US$4 million (3.1%) to US$128 million
The entire study is available to LIMA members at www.licensing.org.
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