DIC Entertainment has promoted Lisa Streff to the post of VP of domestic licensing. In her new position, Streff is looking after the development and implementation of domestic licensing and merchandising programs, such as sales, retail and product development, entertainment and lifestyle brands Mommy & Me, Horseland, McDonald’s and Strawberry Shortcake.
Previously, Streff served as executive director of hardlines at DIC, and prior to that, she was director of hardlines for NBC/Universal’s consumer products division.
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