Making Mom’s Licensing List

The ability to teach life lessons might not be exactly front of mind when it comes to defining the attributes of today's top character/entertainment licenses, but that may be exactly what modern moms are looking for. While kids grow up in a more media-centric, property-saturated world than ever before, their parents are also a lot tougher to please. This group is adamant about raising their kids in an environment that teaches good values, habits and behaviors that will serve their offspring well later in life. And a property's perceived ability to help parents impart important life lessons may help it get a leg up in today's competitive market.
By
June 1, 2007

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