American Greetings has inked a deal with licensing agent CopCorp to produce and market a line of greeting cards and other stationery and social expression products based on acerbic tween/teen property It’s Happy Bunny.
Created by artist/author Jim Benton, the little bunny with a big attitude will appear on AG stickers, magnets, note pads and back-to-school stationery that should hit mass retail by the tail end of ’07. It’s Happy Bunny currently has a roster of more than 100 licensees worldwide.
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