British Telecom has inked a deal to deliver content from Nelvana Enterprises’ library on its fledgling broadband VOD platform.

BT-Vision Download Store is an online service that allows customers with BT-Vision boxes to order up content with the touch of a button. Retailing for roughly US$380, the digital boxes were beta-tested in late 2006 and hit the mass market earlier this year, offering customers an array of cable, VOD and subscription content choices.

The Nelvana deal includes toons such as Franklin the Turtle, Max & Ruby and Maggie and the Ferocious Beast, and episodes will cost around US$3 per viewing.

This isn’t Nelvana’s first broadband VOD foray. Working with its parent company, Corus, the company launched Treehouse Direct in September 2006 as the first digital video storefront in Canada.