Endless Games races around the board with a new kids strategy

Endless Games, the New Jersey-based company behind Pictionary, is looking to up the kid-quotient in its product line by getting into character licensing. And the move may be aptly timed, considering research from the NPD Group that shows the preschool game market (which includes board games) generated 21% more sales last year than in '03, with 20% of the category's US$500-million total take coming from licensed product.
By
November 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu