ESRB carves up kid content with its new E10+ rating

The Entertainment Software Rating Board has just introduced a new video game rating to make it easier for parents to buy age-appropriate titles for their tweens. Like the Motion Picture Association’s PG-13 movie rating, E10+ will be applied to games that ‘might contain moderate amounts of cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.’ Racing titles featuring extreme crashes and fighting games with superhero avatars exemplify the type of content that might get slapped with an E10+ rating. Otherwise, all games will fit into the existing categories of EC (Early Childhood, three and up), E (Everyone, six and up), T (Teen, 13 and up), M (Mature, 17 and up) and the very rare AO (Adults Only, 18 and up).