France’s nascent licensed toy market starts to mature

While toy markets the world over continue to languish, licensed toy sales in France have been growing at a pretty impressive rate lately. According to NPD Eurotoy's Review of Licenses within the Traditional Toy Market, they were up 32% the first three quarters of 2003 versus the same period the previous year - and that's before the all-important Christmas spending rush.
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January 1, 2004

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