Delving into the entertainment passions of tots ages four to eight

Tapping into the headspace of the elusive four- to eight-year-old market is a critical strategic focus for many licensing industry players. Whether you own licensed properties, are assessing them as a licensee, or are searching for cross-promotional opportunities, it's imperative that you go beyond anecdotal information to get the quantifiable facts you need to drive your decision-making.
By
June 1, 2003

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