Spotting the marketing opps in blurring gender lines

From The Powerpuff Girls to Hasbro's new Queasy-Bake Oven, today's gender-bending offerings reflect a shift in what it means to be a girl or boy in an evolving market. And while the cultural impact of changing gender roles demands greater sensitivity from marketers, it also offers them greater flexibility when it comes to communicating with kids and their parents. Saatchi & Saatchi Kid Connection offers four ways today's blurry gender perceptions can inspire clearly meaningful work.
By
September 1, 2002

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