A heartier kids upfront puts a rosy glow on the new U.S. fall season

After two years of economic downturn, a more robust 2002 kids upfront has kidnets singing an optimistic tune as they head into the fall season launch. The consensus among both media buyers and network ad sales execs is that the overall market is up over last year by as much as 5%, putting the total take at around US$800 million.
By
September 1, 2002

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