PBS’s preschool crown jewel diversifies to stay hip with today’s tots

Finding--and holding onto--today's preschool audience is tough, but netting those viewers with educon is even tougher. Yet curriculum-based Sesame Street has topped the preschool heap for more than three decades (staunchly remaining one of the top 10 series with kids ages two to five), providing a permanent programming address for PBS Kids.
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March 1, 2002

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