PBS branches out into new demos, new platforms and new revenue streams to stay strong in 2002 and beyond

Times change, and so do television networks. Therefore what strikes one as extraordinary about PBS's thirty-odd years of programming history is not how much has changed, but rather how much of its fundamental mission, born in the era of the Civil Rights Movement (when attention was on education as a means to help children escape poverty) and The Great Society (with its emphasis on federal leadership in the funding of education), has not.
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March 1, 2002

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