Spanish casters and prodcos fight for a shrinking kids audience

According to United Nations figures released last year, Spain's birthrate is among the world's lowest, plummeting to 1.1 births per woman--well below the 2.1 rate needed for a population to regenerate itself. Responding to this demographic shift, every terrestrial except TVE's La 2 has axed its Monday to Friday lunchtime kids slot in recent years, and both Telecinco and Canal+ have gone one step further by canceling their weekday morning children's lineups. To fill the gap, Spain's commercial nets are coming on strong, offering Spanish kids the opportunity to reclaim their own programming.
By
October 1, 2001

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