WonderGroup flogs toys the old-fashioned way

Marketer: Ritvik Holdings (Mega Bloks), Montreal, Canada-Strawn Cathcart, VP of marketing
Agency: WonderGroup, Cincinnati-Peter Lloyd, chief creative officer; Lisa Scheuerle, art director; Darren Wiedman, copy writer; Alex Perkins, senior account executive; Doug Bergheger, senior agency producer
Spot shop: Tapestry Films, New...
By
September 1, 2000

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