Toronto, Canada-based Snap Media, a five-year-old Web strategy and design boutique, recently got in touch with its inner child in a contract deal with Canadian tooncaster Teletoon.

Edgy Wedgy was Snap Media’s answer to Teletoon’s quest for targeted interactive content to increase its Web traffic. Tapping into the tween demo, Edgy Wedgy (which debuted in September `99) is an interactive game revolving around the dreaded ‘wedgy.’ For those fortunate enough to have graduated without encountering the caper, the game provides a definition of wedgy: A practical joke in which the victim’s underpants are pulled up tightly between the buttocks. Ouch. Teletoon’s francophone audience was predominantly unfamiliar with the term, translated to ‘Tire Culottes’ in French, yet the game received a particularly high percentage of French participants, likely because there are limited options for the French tween audience.

Teletoon also commissioned Snap to produce Kersplat, the second in a series of games for the site. Kersplat, which debuted in February, is an executable cat-and-mouse game that visitors can download and e-mail, adding a user-to-user interaction to site activities.