Best Feature Film Promotion

Partners: Blockbuster, Burger King, Campbell’s, Farley’s, Kraft Foods, Lincoln Mercury, Mott’s

Agency: Nickelodeon

The Rugrats Movie

Best Promo for a TV Show or Broadcast

Partners: Bandai America, Wal-Mart

Agency: Saban Entertainment

Power Rangers in Space ‘Rocket Tour’

Best Quick Service Restaurant Promotion

Partners: McDonald’s Corporation

Agency: Leo Burnett U.S.A., Chicago

A Bug’s Life/McDonald’s McWorld ‘Belt Loop’

Best Retailer Promotion

Partners: Bandai America, Wal-Mart

Agency: Saban Entertainment

Power Rangers in Space ‘Rocket Tour’

Best Home Video Promotion

Partners: Saban Entertainment, Twentieth Century Fox Home Entertainment, Harvey Entertainment, Carl’s/Hardee’s, Hershey, General Mills, Sound Source, GT Publishing, Brunswick

Agency: Saban Entertainment

Casper Meets Wendy

Best Electronic Video Game or Computer Game Promotion

Partners: General Mills, Nintendo

Agency: Saatchi & Saatchi, New York

Fruit by the Foot ‘Two Old Guys’

Best Theme Park Promotion

Partners: Six Flags Theme Parks, Dairy Management

Agency: Cartoon Network

‘Coaster 2 Coaster’

Best Kids Promotion Under $250,000

Partners: Kraft Canada, YTV Canada

Agency: Azimuth Marketing Promotions

Post ‘Extreme Sports’ Promotion

Best Food and/or Beverage Promotion

Tie:

Partners: Nabisco-Oreo

Agency: Foote, Cone & Belding, New York

Oreo ‘Chase’

Partners: Nickelodeon, Paramount Pictures

Agency: Post Cereals Division of Kraft Foods

Rugrats Movie Free Ticket Offer

Best Toy Promotion

Partners: Tiger Electronics

Agency: Tiger Electronics

‘Furby Meets the World’

Best Sports Property Promotion

Partners: Kellogg Company, NBA/WNBA

Agency: Davidson Marketing, Chicago

Kellogg’s ‘Part of the Game’

Best Promotion Targeting Parents

Partners: Holiday Inn, Discovery Channel, Visa, Coca Cola

Agency: Ben Marketing Group, New Jersey

Holiday Inn ‘Discover the World, Free’

Best Cause-Related Promotion

Partners: Burger King

Agency: Nickelodeon

Burger King ‘Big Help’

Best Online Promotion

Partners: General Mills, Scholastic Software Clubs, Troll Book Clubs

Agency: MaMaMedia, New York

MaMaMedia ‘DigSig’ Promotion

Best `Other’ Consumer Products Promotion

Partners: Schwinn Cycling and Fitness, Toyota, Warner Bros. Records, Spin Magazine

Agency: Colle & McVoy, Minneapolis

Cliff’s 40th Anniversary Short Cuts Promotion

Best Overall Promotional Partnership

Partners: Nickelodeon/Rugrats Licensees

Agency: Simon & Schuster Children’s Publishing

Simon Spotlight ‘The Rugrats Movie Books’

Best Global Promotional Campaign

Partners: Burger King, Columbia Tri-Star, Columbia Pictures Global Strategic Marketing

Agency: Sony Pictures Entertainment

Burger King Kids Club Men In Black

Best In-Store Merchandising in a Promotion

Partners: Kraft Foods, Nickelodeon

Agency: Kraft Foods

Kraft Kids Brands & Nickelodeon’s Nickel-O-Zone ‘Scope It Out’

Best Use of a Premium in a Promotion

Partners: S.C. Johnson & Son, Discovery Channel, The Nature Conservancy

Agency: Flair Communications Agency, Chicago

S.C. Johnson ‘Explore Your World’

Best Use of a Touring Event

in a Promotion

Partners: Mrs. Butterworth, Aurora Foods

Agency: QLM Marketing, New Jersey

Mrs. Butterworth’s ‘Breakfast Over America’ Hot Air Balloon Tour

Best Licensed Character Promotion

Partners: Sesame Street, Sony Music Radio Promotion, Sony Electronics, Sony Theaters, Sony Wonder Technology Lab, ABC, PBS, Dairy Queen, Arby’s

Agency: Sony Wonder

Elmopalooza

Best Music Promotion

Partners: Sesame Street, Sony Music Radio Promotion, Sony Electronics, Sony Theaters, Sony Wonder Technology Lab, ABC, PBS, Dairy Queen, Arby’s

Agency: Sony Wonder

Elmopalooza

Best Use of a Sweepstakes

in a Promotion

Tie:

Partners: Sears, American Airlines, Beaches

Agency: Nickelodeon

‘Blue’s Big Treasure Hunt Sweepstakes’

Partners: Six Flags Theme Parks, Dairy Management

Agency: Cartoon Network

‘Coaster 2 Coaster’