World’s largest bubblegum manufacturer Concord Confections, based in Concord, Canada, recently announced licensing agreements for toys, apparel and gifts based on its 70-year-old chewing gum brand Dubble Bubble.

The new apparel line will feature a cutting-edge style to attract a youthful audience. Licensees include Nanco Sales of Massachusetts for plush toys, Harry Boxer of New York for boxer shorts, Midwest of Minnesota for nostalgia gift boxes, and L.A.’s Imperial Toy for toy bubble-blowing kits. California-based OddzOn (a division of Hasbro Toys), Bee International and Imaginings 3 of Illinois have signed to do novelty items.

T-shirts by Blitzz Entertainment of New York are currently available in U.S. department stores. The rest of the merchandise will launch within the next six months. AD