Scholastic not just about books

Scholastic has made the leap from book-based to non-literary licensing with its acquisition of Schoolhouse Rock. According to Peter Van Raalte, VP of consumer products, the 26-year-old, 41-episode interstitial series fits Scholastic's philosophy of making learning fun. The original three-minute shorts...

By Allison Dunfield

August 1, 1999

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