Marketers buy into added promo mileage from the mall net

It was the largest mall event ever. For two weeks just before last Halloween, 100 malls in the top markets across the U.S. simultaneously welcomed Scooby-Doo to a US$2.5-million event. The malls saw 240-square-foot center court exhibits, digital camera booths offering...
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May 1, 1999

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